Rich snippets microdata entry on the magento product page

Microdata insertion in Magento product pages

In the results of your searches on google and other search engines you will certainly come across links to competing products that presented themselves in more detail than others. In some cases the users' evaluation stars were present, in other cases in addition to the evaluation, the price and the image of the product were also present. All these data are transmitted to the search engines following the standard dictated by schema.org regarding the microdata. For an e-commerce site it is essential to transmit this data both for better indexing of your products and to attract more users to your site or to increase Click-Through Rate. An even lower positioning but with rich snippets will attract more visitors. To understand if your site transmits this data and if so which data transmits there is a very simple tool to use that is made available directly by google: Google microdata control tool Just enter the link to one of your products and check the result on the right side of the page. If there are errors or nothing appears, your site is not sending data to google correctly. Now we know that on magento it is possible to use different types of products: we have virtual products, downloadable but above all, bundles and configurable products that are very often used in clothing sites. The code of the magento product page must be adapted so that the microdata are transmitted correctly, since especially in the case of configurable products it is necessary to transmit different prices and product codes based on the variants, while maintaining the url of the main product. As you may have guessed, the microdata input and validation activity is rather complex and requires specific programming skills on magento. Our magento experts are able to ensure that your product data is transmitted correctly and consequently that your products are positioned higher and more attractive to customers.